Do you know how much your business is worth? 

A guide for business owners who want to get the value they deserve when selling their company. 

It’s the (hopefully) multi-million-dollar question for business owners looking to sell their business – “How much is your business really worth?” Is it enough to support the life you imagine when you’re no longer a business owner? 

You want to sell your business for full value, but who determines what “full value” is and how do you find that out? 

Many business owners don’t have a clear idea of the value of their company. So much of your time and energy – your life – goes into your business that the question of value goes well beyond a dollar amount for you as the owner. 

This emotional investment can sometimes cause business owners to overvalue their businesses. If you don’t realize this mistake until you’re ready to sell, that gives you little to no time to build the value you need to exit with financial independence.  

That’s why you need a professional business valuation – an objective assessment of your business’s fair market value based on its current condition, financial performance, growth potential, industry trends and other factors. It can help you understand the strengths and weaknesses of your business, identify opportunities to improve its value, and prepare for a successful exit strategy. 

How Business Valuations Work 

A business valuation is not a simple calculation. It is a complex process that requires a lot of data, analysis, and judgment. A qualified professional will examine your company’s financial statements, tax returns, contracts, customer lists, inventory, assets, liabilities, and other relevant information. They will also research the market conditions, industry trends, and comparable businesses to determine the appropriate valuation methods and assumptions. 

There are three main approaches to valuing a business: the asset approach, the market approach, and the income approach. Each approach has its own advantages and disadvantages, and the valuation provider may use one or more of them depending on the nature and purpose of the valuation. Here is a brief overview of each approach: 

  • The asset approach values the business based on the net value of its assets minus its liabilities. This approach is often used for businesses that have a lot of tangible assets, such as real estate, equipment, or inventory, or for businesses that are not generating significant cash flow or profits. 
  • The market approach values the business based on the prices of similar businesses that have been sold or are publicly traded. This approach is often used for businesses that operate in a competitive and transparent market, where there is enough data on comparable transactions or companies. 
  • The income approach values the business based on its ability to generate future income or cash flow. This approach is often used for businesses that have a stable and predictable income stream, or for businesses that have a strong growth potential or competitive advantage. 

The final result of the valuation process is a valuation report that summarizes the findings, assumptions, methods, and conclusions of the valuation. The report should be clear, concise, and well-supported by evidence and reasoning. The report should also comply with the professional standards and ethical principles of the valuation industry. 

Why Business Valuations Are Important for Business Owners 

A business valuation is not only useful for selling your business. It can also provide you with many benefits and insights that can help you grow and protect your business. Practical use cases for a business valuation include: 

  • Planning for your retirement. If your business is your main source of income and wealth, you need to know how much it is worth and how much you can expect to receive from selling it. A business valuation can help you estimate your retirement income and expenses, and create a realistic and sustainable retirement plan. 
  • Preparing for succession. If you want to pass on your business to your family members or employees, you need to know how much your business is worth and how to transfer it in a tax-efficient and fair way. A business valuation can help you design a succession plan that meets your goals and preserves your legacy. 
  • Raising capital. If you need to raise funds from investors or lenders, you need to know how much your business is worth and how to present it in a compelling way. A business valuation can help you attract and negotiate with potential investors or lenders, and secure the best terms and conditions for your financing. 
  • Optimizing your tax strategy. If you want to minimize your tax liability and maximize your after-tax income, you need to know how much your business is worth and how to structure your transactions and operations in a tax-efficient way. A business valuation can help you identify and implement tax-saving strategies, such as gifting, charitable donations, estate planning, or entity selection. 
  • Improving your business performance. If you want to increase your revenue, profit, and cash flow, you need to know how much your business is worth and how to enhance its value. A business valuation can help you identify your strengths and weaknesses, benchmark your performance against your competitors, and implement best practices and improvements. 
  • Resolving disputes or litigation. If you are involved in a legal dispute or litigation, such as a divorce, a partnership breakup, or a shareholder dispute, you need to know how much your business is worth and how to defend or challenge its value. A business valuation can help you resolve the dispute or litigation in a fair and objective way. 

How to Increase the Value of Your Business Before You Sell 

If you are planning to sell your business, you may want to take some steps to increase its value and attractiveness to potential buyers. 

  • Improve your financial performance. Buyers will pay more attention to your revenue, profit, and cash flow than to your assets or market share. Focus on increasing your sales, reducing your costs, and optimizing your cash flow. Prepare accurate and reliable financial statements that reflect the true performance of your business. 
  • Enhance your competitive advantage. Buyers will pay more for a business that has a strong and sustainable competitive advantage in the market. Invest in your core competencies, such as your products, services, technology, brand, or customer relationships. Differentiate yourself from your competitors and create a loyal and diversified customer base. 
  • Strengthen your management team. Buyers will pay more for a business that has a capable and committed management team that can run the business smoothly and efficiently. Recruit, train, and retain qualified and experienced managers who share your vision and values. Delegate responsibilities and authority to them and create a succession plan for key positions. 
  • Streamline your operations. Buyers will pay more for a business that has a lean and efficient operation that can adapt to changing market conditions. Eliminate any waste, redundancy, or inefficiency in your processes, systems, and policies. Automate and standardize your workflows and procedures and implement quality control and risk management measures. 
  • Minimize your risks. Buyers will pay more for a business that has a low and manageable risk profile. Identify and mitigate any potential threats or challenges that may affect your business, such as legal, regulatory, financial, operational, or environmental risks. Protect your assets and intellectual property with appropriate insurance and security measures. 

Don’t Shortchange Yourself with Shortcuts 

A business valuation is a valuable tool for any business owner who wants to know how much their business is worth and how to increase its value. But it is not a simple calculation. This is a complex process that requires a lot of data, analysis, and judgment. The result will significantly impact the decisions you make – whether you are trying to sell your business or improve it. 

This is not the time for online calculators, back-of-the-napkin math, or rule-of-thumb estimates. It’s also not the time to let your emotions influence your perspective. Talk to a qualified and experienced valuation provider who can perform a credible and objective valuation of your business.  


© 2024 Advisory services offered by Moneta Group Investment Advisors, LLC, (“MGIA”) an investment adviser registered with the Securities and Exchange Commission (“SEC”). MGIA is a wholly owned subsidiary of Moneta Group, LLC. Registration as an investment adviser does not imply a certain level of skill or training. The information contained herein is for informational purposes only, is not intended to be comprehensive or exclusive, and is based on materials deemed reliable, but the accuracy of which has not been verified.

Trademarks and copyrights of materials referenced herein are the property of their respective owners. Index returns reflect total return, assuming reinvestment of dividends and interest. The returns do not reflect the effect of taxes and/or fees that an investor would incur. Examples contained herein are for illustrative purposes only based on generic assumptions. Given the dynamic nature of the subject matter and the environment in which this communication was written, the information contained herein is subject to change. This is not an offer to sell or buy securities, nor does it represent any specific recommendation. You should consult with an appropriately credentialed professional before making any financial, investment, tax or legal decision. An index is an unmanaged portfolio of specified securities and does not reflect any initial or ongoing expenses nor can it be invested in directly. Past performance is not indicative of future returns. All investments are subject to a risk of loss. Diversification and strategic asset allocation do not assure profit or protect against loss in declining markets. These materials do not take into consideration your personal circumstances, financial or otherwise.

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